Burning Man announces new ticket sales lottery

How will we get our tickets?

After letting this blog go dormant for a couple months, I’m back! Just in time to try to promote my book, The Tribes of Burning Man, for the holidays. Just kidding, sort of. Because you know it’s the perfect gift for your friends and family. OK, okay, I’ll move on.
I’ve been absorbed in covering politics, from the San Francisco election to the exciting Occupy Wall Street movement, but I’m ready to reengage with writing about Burning Man just in time from some big developments in our culture. And the noteworthy lack of developments, otherwise known as the Case of the Missing Art Theme.
Black Rock City LLC yesterday announced a new policy for ticket sales, a lottery system for which registration begins in just a few weeks. Details and ticket prices are yet to be announced, but the basic idea is that people register to buy a ticket at the highest level they can afford, give them your credit card number, and wait to see whether you’re a winner. That process will then be repeated several times until, presumably, everyone who wants a ticket has one.
The reactions in online forums so far have ranged from panic to bewilderment to support, most expressed with healthy doses of sarcasm. The new system does address a couple of real problems, starting with the clusterfuck we all experience when online ticket sales begin at noon on a January day, with crashing servers and irritating glitches, a situation that promised to be even worse after this year’s early ticket sell-out (the other problem the new system is designed to address).
The new system has a deviously clever aspect to it as well, one that might not sit well with many burners once they experience it. If we have to bid on tickets at the price level of our choosing, obviously the odds of getting one will go up if we choose to bid on the more expensive tickets. And by the time bidders get into the later rounds and desperation creeps in (“Shit, I might not get a ticket this year!”), people might be willing to dig deep and go for the expensive tickets.
This system will certainly help the LLC’s cash flow earlier in the year. And if I was cynical and distrustful, I might even be concerned about how the six LLC board members are currently in the process of cashing out before control of the event is turned over to the nonprofit Burning Man Project, coupled with the fact that the LLC refuses to disclose the revenue side of its budget, raising the prospect that the new system could be used to pump up revenue from ticket sales.
Yup, good thing I’m not cynical and distrustful. I’m certainly willing to just wait for them to unveil the details of this new system, both for how it will work for us and whether they will create enough transparency to mitigate such concerns. But rest assured, dear readers, I’m on the case and willing to ask tough questions when that time comes.
Speaking of which, I must admit to falling down on that job and having no real insights into why Burning Man founder Larry Harvey hasn’t yet named an art theme for 2012, which he usually does on the final day of the previous year’s event. Maybe there won’t be an art theme, which really wouldn’t be so bad. And I need to follow-up on the status of the LLC’s negotiations for a new five-year permit from the Bureau of Land Management, which I hear are still ongoing.
But first, I need to finish writing my post-election wrap-up for the Guardian, followed this week by heading down to Mexico City with some of my Shadyvil campmates to visit a group of Shadies from down there who are throwing the Festival Ometeotl, which should be a blast.
But I’ll be back and on the case starting after Thanksgiving, so check back then. And buy a book. You can even get a signed copy direct from me on the evening of Dec. 3 at the holiday party of my beloved Flaming Lotus Girls over at SomArts in San Francsico. OK, that’s it, let’s talk soon.

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